智通财经网·2025-05-13 09:40Core Insights - JD Group reported Q1 2025 revenue of 301.1 billion yuan, a year-on-year increase of 15.8%, marking the highest growth rate in nearly three years, significantly exceeding market expectations [1] - The company has solidified its advantages in core categories, with revenue from the electronics category growing by 17.1% and daily necessities by 14.9%, while the supermarket category has maintained double-digit year-on-year growth for five consecutive quarters [1] - JD's active user base has seen double-digit growth for six consecutive quarters, with Q1 showing a year-on-year increase of over 20%, indicating a rapid increase in shopping frequency [1] Group 1 - JD's strategy focuses on maintaining quality and service while optimizing supply chain efficiency to offer competitive pricing, as emphasized by founder Liu Qiangdong [1] - The shift in consumer sentiment away from extreme low prices has led to a renewed appreciation for the value of "good and cheap" products, enhancing JD's market position [2] - Key performance indicators such as shopping frequency, Net Promoter Score (NPS), and user engagement metrics are all showing rapid improvement, particularly in daily necessities sales [2] Group 2 - The launch of JD's food delivery service in March 2023 aims to address consumer concerns about food safety in the restaurant market, particularly issues related to "ghost kitchens" [2] - The company is prioritizing the onboarding of quality dining establishments to meet consumer demands for food safety, which is expected to further enhance user engagement [2] - Market expectations suggest that the continued double-digit growth in active users may just be the beginning, driven by the new food delivery service [2]