从田间到直播间，济南起步区探索“流量”变“销量”新路径

Core Viewpoint - The article highlights the innovative use of live streaming by village leaders in Tai Ping Street to promote local agricultural products, transforming traditional farming into a modern marketing strategy that connects rural producers with national consumers [3][15]. Group 1: Agricultural Innovation - The "Tai Ping Bao" watermelon is characterized by its early market entry, extended supply period, and unique qualities such as thin skin and sweet taste, with availability from late March to mid-October [4][6]. - The local government has invested in the development of the Tai Ping Bao watermelon industry by introducing new varieties, promoting advanced technologies, and establishing standardized production bases [6]. Group 2: Economic Impact - The collective income of Xiao Lan Zhuang village has surpassed 300,000 yuan, driven by the success of the watermelon sales through live streaming and efficient land management practices [7]. - The village has adopted cooperative models and land consolidation strategies to enhance income for local farmers, demonstrating a successful integration of agriculture and technology [7]. Group 3: Diversification of Products - In addition to watermelons, other local products such as stone-ground flour and mugwort are being promoted through live streaming, showcasing traditional craftsmanship and health benefits [8][10]. - The establishment of a professional cooperative for mugwort cultivation has led to the development of value-added products, contributing to the economic uplift of the community [10]. Group 4: Community Engagement - Village leaders are actively engaging with the community by sharing knowledge and encouraging collective participation in agricultural ventures, such as koi fish farming, which has gained popularity through live auctions [11][13]. - The article emphasizes the role of live streaming as a bridge connecting rural producers with consumers, fostering a sense of community and shared success [15].