Qi Lu Wan Bao Wang·2025-05-13 10:41Group 1 - JD.com officially announced that Zhang Yixing has become its fashion ambassador and the surprise ambassador for the 618 shopping festival [1] - The JD Heartbeat Shopping Season will officially start at 8 PM on May 13, featuring significant discounts and promotions, including over 1000 yuan subsidies per person daily and six months of interest-free installments [1] - Zhang Yixing expressed his excitement about becoming JD's fashion ambassador, emphasizing his personal style and the upcoming surprises he will bring with JD [1] Group 2 - Zhang Yixing was also announced as the cultural tourism ambassador for Kweichow Moutai, indicating a trend of brands seeking to connect with younger consumers through celebrity endorsements [3] - There are mixed opinions regarding Moutai's strategy; some analysts believe it is a necessary move to attract a younger demographic, while others argue that Moutai's established brand identity does not require celebrity influence [3] - Zhang Yixing is a well-known figure in the entertainment industry, having gained fame as a member of the boy band EXO and through various acting roles, which may enhance his appeal as a brand ambassador [3]