新股前瞻|营收规模逐年走高VS三年累亏5.7亿元,泽景汽车电子为何“盈利难”?

Core Viewpoint - The company Zejing Automotive Electronics is seeking to capitalize on the growing demand for intelligent cockpit visual interaction solutions, particularly in the HUD (Head-Up Display) market, which is expanding in both high-end and mid-to-low-end automotive segments [1][5]. Group 1: Company Overview - Zejing Automotive Electronics has submitted its listing application to the Hong Kong Stock Exchange, aiming to become a leading player in the HUD market following Huayang Group [1]. - The company specializes in innovative visual and interaction solutions for smart cockpits, primarily offering W-HUD and AR-HUD solutions [1]. - As of 2024, Zejing has over 20 main engine factory clients and has secured 90 model designations, ranking second in the Chinese HUD market with a market share of 16.2% [2][5]. Group 2: Financial Performance - Revenue has shown significant growth, increasing from 214 million RMB in 2022 to 549 million RMB in 2023, and projected to reach 578 million RMB in 2024, with a compound annual growth rate (CAGR) of 64.3% from 2022 to 2024 [2][3]. - Despite revenue growth, the company has incurred net losses of 256 million RMB, 175 million RMB, and 138 million RMB from 2022 to 2024, totaling approximately 569 million RMB in losses over three years [3][4]. - The company’s cash flow situation is tight, with operating cash outflows of 139.9 million RMB and 124.5 million RMB in 2022 and 2023, respectively, but a slight cash inflow of 29 million RMB in 2024 [3]. Group 3: Market Trends - The Chinese HUD market is experiencing rapid growth, with the market size expected to increase from 1 million units in 2020 to 3.9 million units by 2024, representing a CAGR of 41.2% [5][6]. - W-HUD solutions are anticipated to penetrate mid-to-low-end models, with sales projected to rise from 3.2 million units in 2024 to 7 million units by 2029, at a CAGR of 19.0% [6]. - AR-HUD solutions are expected to lead industry growth, with sales forecasted to grow from 600,000 units in 2024 to 5.7 million units by 2029, achieving a CAGR of 45.9% [6]. Group 4: Competitive Landscape - The competition in the HUD market is intensifying, with local manufacturers increasing their market share from approximately 16.7% in 2020 to 79.2% in 2024, expected to expand further by 2029 [9]. - Zejing ranks second in the market but faces challenges due to its reliance on a narrow product line and high customer concentration, with the top five clients accounting for over 80% of total revenue [9][11]. - The company has invested heavily in R&D, with expenses reaching 39% of revenue in 2022, although this has since decreased to around 10% [10].