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华为牵手南宁产投!“广西老表”插上“智造”双翼
Zheng Quan Shi Bao·2025-05-13 11:43

Core Insights - Huawei has formed a strategic partnership with Nanning Watch Factory to produce smartwatches that combine traditional watchmaking techniques with modern technology, featuring the HarmonyOS [1][3] - Nanning Watch Factory gained popularity with its "Guihua" watches, which saw a surge in demand due to their vintage appeal and limited availability, despite being out of production [2][3] - Huawei's smartwatch sales have surpassed Apple's in the Chinese online market, achieving a market share of 31.9% with a year-on-year growth of 24.3% [4] Company Overview - Nanning Watch Factory, established in 1970, is the only professional watch manufacturer in China's ethnic minority regions, known for its high-quality mechanical watches and craftsmanship [2][3] - The factory is fully owned by Nanning Industrial Investment Group, which emphasizes the company's long-standing reputation and expertise in the watchmaking industry [2][3] Market Performance - In 2024, the wearable device market in China sold 57.04 million units, with Huawei leading the smartwatches segment, while Apple's sales declined by 24.6% [4] - Huawei's global wearable device sales reached 26.5 million units in 2024, marking a 54.2% year-on-year increase, positioning the company as the third-largest player globally [4] Technological Integration - The collaboration will result in smartwatches that integrate health monitoring, fitness tracking, and mobile payment features while maintaining traditional aesthetics [3] - The HarmonyOS is expected to enhance the market presence of both Huawei and the new smartwatch offerings, crossing a significant market share threshold [4][5] Future Outlook - Huawei aims to strengthen the HarmonyOS ecosystem, targeting 100,000 applications as a sign of maturity by 2025 [5] - The integration of AI functionalities into smartwatches is anticipated to drive market growth, as the industry adapts to new technological advancements [5]