博世徐大全：盈利是本，积极参与智能汽车淘汰赛

Core Insights - Bosch aims to survive and remain profitable amid intense competition in the automotive industry, which is characterized by ongoing price wars and increasing cost-cutting demands from automakers [1][3] - The company plans to control costs and enhance its order volume through technological innovation and improved cost-performance ratios [1][2] Group 1: Financial Performance - In 2024, Bosch China's sales are projected to reach 142.7 billion yuan, representing a year-on-year growth of 2.7% [4] - The smart mobility business accounts for 82% of total sales, with revenue of 116.6 billion yuan, reflecting a 4% increase year-on-year [4] - Bosch's EBIT margin for 2024 is expected to be 3.5%, while other competitors like Valeo and Mahle have margins of 1.35% and 3.6%, respectively [2] Group 2: Market Challenges - The automotive industry is experiencing significant pressure on suppliers due to annual price reductions typically ranging from 3% to 5%, which are now increasing [1][2] - Bosch faces challenges in advanced driver-assistance systems (ADAS), particularly in urban driving, where it is currently in a catch-up phase compared to competitors [3] - The company acknowledges the need for sustainable profitability in emerging fields such as electric motors and advanced driving technologies [2][3] Group 3: Strategic Initiatives - Bosch is focusing on local R&D and aims to support Chinese automakers in their global expansion efforts, leveraging its global network of R&D centers and production bases [4] - The company has already assisted over 200 vehicle models in entering international markets, with plans for further projects in the coming years [4]