LightInTheBox Reports First Quarter 2025 Financial Results

Core Viewpoint - LightInTheBox has successfully transformed into a brand-focused apparel company, achieving four consecutive quarters of profitability despite a challenging e-commerce environment [1][3]. Financial Performance - Total revenues for Q1 2025 were $47.0 million, a 34% decrease year over year, reflecting a strategic focus on margin preservation over market share [6]. - Gross profit was $30.6 million, down from $41.4 million in the same quarter last year, but gross margin improved to 65.2%, up from 58.2% [6]. - Operating expenses decreased by 33% year over year to $30.5 million, driven by effective cost management [6]. - Net income reached $0.1 million, a significant improvement from a net loss of $3.8 million in the same quarter last year [6]. Strategic Initiatives - The company launched proprietary brands like Ador, which contributed to higher repurchase rates and margins compared to its legacy e-commerce business [3]. - LightInTheBox aims to expand distribution channels, enhance brand awareness, and deepen customer loyalty to support sustainable growth [3]. Share Repurchase Program - The board of directors authorized a share repurchase program allowing the company to repurchase up to $0.7 million of its ordinary shares by June 30, 2025 [4]. Leadership Update - Mr. Suhai Ji has been appointed as Chief Financial Officer, effective May 12, 2025, succeeding Ms. Yuanjun Ye [5][7].