Riyadh Air selects Sabre as its first global distribution partner to advance retailing and distribution strategy

Core Insights - Sabre Corporation has signed a global distribution agreement with Riyadh Air, marking it as the first global distribution partner for the newly established Saudi Arabian national carrier [1][4] - The partnership aims to enhance Riyadh Air's retailing and distribution strategy by utilizing Sabre's advanced technology solutions, including New Distribution Capabilities (NDC) and traditional content [2][3] Group 1: Partnership Details - The collaboration allows Riyadh Air to access Sabre's extensive global marketplace, enabling the delivery of dynamic and personalized travel offers to a wide network of travel agents and customers [2][4] - Sabre's multi-source content approach will support Riyadh Air in modernizing the travel experience and meeting evolving traveler expectations [3][4] Group 2: Strategic Goals - Riyadh Air aims to become the first native digital airline globally, focusing on exceptional customer experiences through advanced technology [3][6] - The partnership with Sabre is a crucial step in Riyadh Air's mission to redefine travel retailing and distribution, enhancing booking experiences through personalized content [4][6] Group 3: Technology and Innovation - Riyadh Air has selected SabreMosaic™ for its Offer Management capabilities, which will optimize offers and create personalized experiences for travelers [4] - The collaboration is expected to drive revenue and enhance customer satisfaction across Riyadh Air's global network [4]