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荔枝产量大年,这些广东企业如何在长三角提升品牌影响力
Di Yi Cai Jing·2025-05-13 13:22

Group 1 - The first batch of early-ripening lychees from Guangdong attracted nearly 40 mainstream buyers from the Yangtze River Delta region [1] - Guangdong accounts for over 60% of the lychee production in China, with major varieties including Feizixiao, Baitangying, and Guiwei [1] - The lychee production this year has nearly doubled compared to last year, leading to significant pre-sales of 50 million yuan [1] Group 2 - Guangdong Zhongli Agricultural Group exports over 45% of its lychees to the United States, with a focus on the Yangtze River Delta and Beijing-Tianjin-Hebei regions for domestic sales [2] - The company has introduced a cold chain transportation system to ensure freshness, delivering lychees to Shanghai within 30 hours [2] - Packaging innovations have been made to cater to diverse consumer preferences, including different sizes for e-commerce and supermarkets [2] Group 3 - The Shanghai Hongkou District Cooperation and Exchange Office supports cross-regional agricultural cooperation projects to enhance the brand influence of Guangdong lychees in the Yangtze River Delta [3] - Buyers expressed that Guangdong lychees have unique flavors and stable quality, making them competitive in high-end supermarkets, e-commerce platforms, and dining channels [3] - The event facilitated extensive cooperation intentions among various sectors, opening new opportunities for Guangdong lychees in the Yangtze River Delta market [3]