突破欧盟关税封锁，中国车企借道“插混”在欧逆势“狂飙”

Core Viewpoint - Chinese plug-in hybrid electric vehicles (PHEVs) are experiencing a significant surge in sales in the European market, with a year-on-year increase of 368%, as they navigate the challenges posed by EU tariffs on fully electric vehicles [1][2]. Group 1: Sales Performance - In Q1 2025, sales of Chinese cars in Europe reached 148,000 units, a 78% increase year-on-year, with market share rising from 2.5% to 4.5% [1]. - The sales of plug-in hybrid models are the main driver of this growth, with a staggering 368% increase compared to the previous year [1][2]. - BYD and Chery sold 3,269 and 757 plug-in hybrid vehicles in March 2023, respectively, marking a significant increase from nearly zero sales in July 2022 [2]. Group 2: Market Strategy - Chinese automakers are leveraging the 10% basic tariff on PHEVs as a strategic advantage to boost sales in Europe [2]. - The report indicates that PHEVs accounted for 41% of BYD's electric vehicle sales in the EU in March, while SAIC's share was as high as 49% [2]. - Chery's plug-in hybrid sales exceeded pure electric models, with PHEVs making up 71% of its electric vehicle sales in March [2]. Group 3: Competitive Landscape - The low baseline of PHEV sales in Europe and limited offerings from mainstream European automakers (like BMW and Mercedes) have created opportunities for Chinese brands to capture market share [3]. - BYD plans to launch two new PHEV models in Germany by 2025, aiming to meet diverse consumer needs [3]. - Chinese automakers are adjusting their strategies in response to EU tariffs, with companies like BYD and Chery expanding their PHEV product lines [3]. Group 4: Market Dynamics - The demand for hybrid models in Europe and the Middle East reflects the overall competitiveness of Chinese passenger vehicles [4]. - Ongoing negotiations between China and the EU regarding electric vehicle tariffs may lead to a minimum price setting for Chinese electric vehicles, which could impact competitiveness [4]. - The transition to pure electric vehicles is seen as the long-term trend in Europe, with PHEVs serving as a transitional solution [5].