从“小家”到“万家”：闽台夫妻的大陆家装创业路

Core Insights - A young couple from Fujian, Wu Shenghui and Qiu Shishu, have successfully established a customized home decoration business in mainland China, showcasing their entrepreneurial journey from a small family to a larger scale [1][2] Group 1: Business Model and Strategy - The couple's business focuses on creating personalized home spaces that reflect the individuality and culture of their clients, with most orders coming from referrals by satisfied customers [2] - Wu Shenghui, with a background in visual communication, handles design and implementation, while Qiu Shishu, a graduate in journalism, manages online operations, new media promotion, and customer service [1][3] Group 2: Market Trends and Innovations - Qiu Shishu identified the potential of social media platforms like Xiaohongshu for attracting clients, as many customers seek home decoration inspiration online [1] - The couple incorporates smart home elements into their designs, utilizing technologies such as human body sensors and voice-activated devices to enhance convenience and comfort for clients [4] Group 3: Future Plans - The couple plans to expand their business into the Taiwanese market by opening stores or studios, aiming to offer high-quality, cost-effective home decoration products to Taiwanese customers [4]