廖鲁川：为山东品牌提供全方位的数字化支持，助力品牌文化的传播与创新

Group 1 - The event "New Quality Shandong, Building the Future" was held to focus on the evolution of brands in the digital intelligence era and to share successful ESG cases and innovative practices of Shandong enterprises [1] - The launch of the "Qilu Brand Culture Digital Platform Co-construction" project aims to integrate resources and utilize technologies like big data and artificial intelligence to support the digitalization of Shandong brands [1] - The establishment of Shandong Digital Culture Group is a significant step in implementing the national cultural digitalization strategy, covering five major sectors including smart media and digital economy [2] Group 2 - The media matrix under the Shandong Digital Culture Group reaches over 186 million people, with the core platform Qilu Yidian having over 105 million downloads [2] - The leadership of Qilu Evening News and Qilu Yidian emphasizes the responsibility in brand building and ESG practices, aiming to provide strong support for the sustainable development of Shandong brands [2] - Brand building is recognized as a long-term task filled with hope and opportunities, with a call for collaboration to write a new chapter in the development of Shandong brands [2]