U.S. Ski & Snowboard, Stifel Extend Groundbreaking Title Partnership Through 2034

Core Points - U.S. Ski & Snowboard and Stifel Financial Corp. have renewed their partnership for an unprecedented 8 years, marking the largest partnership in the history of U.S. Ski & Snowboard [1][2] - The partnership will support various teams including alpine, cross country, freeski, and Para alpine, and aims to enhance the visibility and performance of U.S. athletes [2][3] Partnership Impact - The extended partnership is viewed as a generational investment, enabling innovative initiatives that have positively impacted the organization and its athletes [3] - Since the partnership began in 2022, the Stifel U.S. Ski Team has achieved record-breaking performances and increased visibility for U.S. athletes [3][4] Organizational Growth - U.S. Ski & Snowboard has expanded its World Cup events in North America from four to a record 11 for the 2024-25 season, with significant increases in audience engagement [4] - The organization reported over 30 billion earned media impressions and a 70% increase in social media impressions [4] Financial Performance of Stifel - Stifel achieved net revenues of $4.97 billion in 2024, the highest in its history, with a 23$756 million, reflecting a 46% increase from the previous year [5] - Stifel's share price increased by 56.4% over the year, indicating strong financial health [5] Athlete Support and Programs - Stifel has launched various programs to support athletes, including the Stifel HERoic Cup and the Stifel Bibbo Award, aimed at promoting women's sports and recognizing athlete achievements [6][8] - A new performance bonus program for athletes and coaches will be implemented based on key results during the season [8] Brand Visibility - The Stifel brand will continue to be prominently displayed on team uniforms and event signage, enhancing brand recognition across digital and broadcast platforms [7]