GO vs. CL: Which Stock Should Value Investors Buy Now?

Core Viewpoint - The article compares Grocery Outlet Holding Corp. (GO) and Colgate-Palmolive (CL) to determine which stock is a better option for value investors, highlighting that GO has a stronger earnings outlook and more attractive valuation metrics than CL [1][3]. Valuation Metrics - GO has a forward P/E ratio of 19.22, while CL has a forward P/E of 24.44, indicating that GO is currently undervalued compared to CL [5]. - The PEG ratio for GO is 3.88, whereas CL's PEG ratio is 4.74, suggesting that GO offers better value when considering expected earnings growth [5]. - GO's P/B ratio is 1.18, significantly lower than CL's P/B of 98.56, further supporting the notion that GO is undervalued [6]. Investment Ratings - GO holds a Zacks Rank of 2 (Buy), indicating a favorable investment outlook, while CL has a Zacks Rank of 3 (Hold), suggesting a more cautious approach [3]. - The Value grade for GO is B, while CL has a Value grade of D, reflecting GO's stronger valuation metrics [6][7].