AI技术为品牌舆情处置带来新变数

Group 1 - The core concept of brand public opinion management is "taking the initiative," which emphasizes the importance of brands maintaining control during public opinion crises [2] - AI technology can introduce new variables in brand public opinion management by enabling 24/7 real-time monitoring of social media and public channels, capturing relevant keywords, topics, and emotional trends [2] - AI can automatically generate response templates for different types of public opinion crises, significantly improving the efficiency and accuracy of responses after human review [3] Group 2 - AI technology can provide pre-warning for public opinion risks and can answer user inquiries in real-time during live broadcasts and comment sections, helping to mitigate emotional discourse and prevent further escalation of public opinion crises [3] - By comparing data before and after interventions, AI can generate ROI reports that visually present the effectiveness of public opinion management efforts [3] - The application of AI technology allows brands to conduct public opinion management more quickly and efficiently, enhancing their ability to maintain control [3]