Core Insights - The article highlights the revitalization of traditional Shaanxi cuisine through innovation and cultural engagement, showcasing how old brands are adapting to modern consumer preferences and trends [2][4][6]. Product Innovation - The introduction of new products like "fresh donkey belly flower glue" by the old brand Qigai Jiang Donkey has become a bestseller, indicating a successful blend of tradition and innovation [1][2]. - Traditional dishes are being reimagined, such as the development of new variations of meat sandwiches and wontons, which have attracted a younger customer base [3][5]. Cultural Integration - Shaanxi cuisine has a rich history of over 3,000 years, and efforts are being made to educate consumers about its cultural significance through interactive experiences in restaurants and museums [6][8]. - The Shaanxi Cuisine Cultural Experience Museum serves as a platform to showcase the history and evolution of Shaanxi cuisine, enhancing consumer engagement [6][8]. Digital Transformation - Many Shaanxi old brands are embracing digital channels, such as live streaming and e-commerce, to reach a broader audience and enhance customer experience [8][9]. - The integration of digital management systems in restaurants is improving supply chain efficiency and customer service, reflecting a trend towards digitalization in the food industry [9]. Market Expansion - The expansion of online sales channels and the optimization of supply chains are key strategies for Shaanxi old brands to enhance their market presence and consumer reach [8][9]. - The projected e-commerce transaction volume for Shaanxi old brands is expected to exceed 25 million yuan in 2024, indicating strong growth potential in the digital marketplace [8].
陕菜老字号创新记
Shan Xi Ri Bao·2025-05-13 22:59