以务实举措推动零售业务提质增效

Group 1 - The core viewpoint of the articles emphasizes the retail transformation of Xinghua Rural Commercial Bank, focusing on systematic thinking, professional models, and refined operations to enhance value [1][2][4] - The bank has established a strategic consensus and restructured its organizational framework to support retail development, ensuring that retail business remains a core driver of high-quality growth [2][3] - A clear action plan for retail transformation from 2024 to 2026 has been introduced, aligning with the trend of integrated retail financial services [2] Group 2 - The bank is optimizing its resource allocation by increasing the weight of retail business in performance assessments and enhancing marketing budgets to support retail operations [3] - A professional model is being developed to build a retail business matrix, focusing on product, scenario, and channel to improve coverage, convenience, and customer experience [4][5] - The bank is expanding its wealth management offerings and has set ambitious targets for agency sales, aiming for a 4.78 times increase in sales scale and a 4.6 times increase in agency income by 2024 compared to 2023 [4] Group 3 - The bank is integrating online and offline channels to create a convenient financial network, including multimedia terminals and a significant number of transactions during the urban and rural residents' medical insurance collection period [5] - The bank is enhancing its operational efficiency by implementing differentiated marketing strategies for various customer segments, utilizing data-driven approaches to deepen customer engagement [6][7] - The bank is focusing on increasing customer loyalty through promotional activities and digital engagement, aiming to create a closed-loop operation mechanism to boost customer participation and fund retention [8]