调查|“一品牛”肉干竟是猪肉做的？商标文字游戏套路大起底

Core Viewpoint - The article discusses the rising concerns over the misuse of trademarks in advertising, highlighting the confusion among consumers regarding product labeling and the need for improved regulatory mechanisms to protect consumer trust [1][6][11]. Group 1: Consumer Confusion - Consumers are often misled by trademarks that do not accurately represent the product, such as "一品牛" which is a trademark for a product made from pork, not beef [1][3]. - The term "树上熟" used for fruits misleads consumers into thinking the fruits are ripe when they are not, leading to dissatisfaction [3]. - The "供港" label on milk products creates a false impression of being sourced from Hong Kong, while it is merely a registered trademark [4]. Group 2: Trademark Registration Issues - Current trademark registration processes are strict, but there are still loopholes that allow misleading trademarks to be registered, such as "安踏断码" which was deemed invalid [7][11]. - The article emphasizes that terms like "0添加" and "零添加" have not been successfully registered as trademarks, indicating a trend towards stricter enforcement of labeling standards [7][11]. - The lack of clear definitions for certain terms, such as "土" in product names, allows companies to exploit consumer perceptions for competitive advantage [8][11]. Group 3: Regulatory Recommendations - Experts suggest that a more robust post-registration mechanism is needed to address trademark misuse, allowing consumers and market regulators to challenge misleading trademarks [11][12]. - The article calls for enhanced enforcement of trademark laws and better clarity in trademark examination processes to prevent consumer deception [12]. - Companies are encouraged to adopt honest marketing practices and comply with trademark regulations to mitigate legal risks and foster long-term growth [12].