“全典牛奶”“橙果粒”……这些山寨食品的坑你踩过吗？

Core Viewpoint - The rise of counterfeit food products has expanded beyond traditional rural markets, leveraging online shopping and delivery platforms to mislead consumers with similar packaging and low prices [1][2]. Group 1: Market Dynamics - Counterfeit food products have transitioned from rural markets to online platforms, utilizing promotional tactics such as bundling with meals and misleading names to attract consumers [2]. - Social media has become a platform for consumers to share experiences of purchasing counterfeit products, highlighting the deceptive nature of these goods [2]. Group 2: Legal and Regulatory Challenges - Counterfeit food products exist in a legal gray area, often infringing on consumer rights while appearing to be legally registered businesses [3]. - The definition of "similar or nearly similar" in the context of trademark infringement remains unclear, complicating enforcement efforts [3]. - Enforcement against counterfeiters is often inadequate, with penalties such as fines being minimal compared to the profits gained from selling counterfeit goods [3]. Group 3: Regulatory Actions and Recommendations - The National Market Supervision Administration has initiated a special campaign targeting counterfeit food in rural markets, focusing on issues like raw material contamination and misleading advertising [4]. - Experts recommend increasing penalties for food counterfeiters and implementing stricter entry standards for online and delivery platforms [4]. - There is a call for enhanced consumer awareness regarding the dangers of counterfeit food, alongside the establishment of third-party food traceability platforms to ensure product accountability [4].