Core Insights - The article highlights the rise of "first-store economy" in Hangzhou's Shangcheng District, emphasizing its role in enhancing urban competitiveness and driving consumption upgrades [3][7] - The district has successfully attracted 31 new first stores in the first quarter of the year, contributing to a retail sales total of 28.79 billion yuan, a year-on-year increase of 6.4% [3][6] Group 1: First-Store Economy - The first-store economy is seen as a strategic point for brands to capture market share and shape brand image, while also serving as an engine for urban commercial vitality [7] - The opening of "SCHWASUA," a bakery brand under Haidilao, marked its first store in the country, attracting significant consumer interest and foot traffic [4][5] - The Shangcheng District aims to become a leading area for "smart and fashionable consumption," with a focus on enhancing the first-store economy [3][6] Group 2: Consumer Trends and Performance - The "SCHWASUA" bakery's unique design and consumer experience have successfully transformed product consumption into emotional consumption, appealing to younger demographics [5] - During the recent May Day holiday, the Wu Mountain business district achieved a consumption amount of 80 million yuan, reflecting a year-on-year growth of 13.26% [5] - The three major business circles in the district—Lakeside, Wu Mountain, and Qianjiang New City—are becoming competitive hotspots for new store openings due to their mature commercial ecosystems [6] Group 3: Policy and Support - The Shangcheng District has introduced supportive policies to attract well-known domestic and international brands, offering up to 1 million yuan in one-time subsidies for first stores [7] - The district is actively building an industrial ecosystem to support sustainable development of the first-store economy, focusing on four major brand clusters [7][8] - The district's goal is to achieve over 20 billion yuan in revenue from key sectors and to introduce more than 80 new first and flagship stores [8]
上城推动首发经济“聚力成势”
Hang Zhou Ri Bao·2025-05-14 02:38