ÖarmiLk吾岛王炜建：创新来自供应链端，作为坚定“装备派”，我们不妥协

Core Viewpoint - The company, founded by Wang Weijian in 1997, has focused on creating a niche brand in the yogurt market, emphasizing quality and consumer education over traditional sales strategies [1][3]. Group 1: Business Strategy - The company has invested a total of 420 million yuan in factory construction and production capacity over five years, leading to a top position in the domestic Greek yogurt market [2]. - The company prioritizes high-quality raw materials and innovative production processes, believing that true innovation comes from the supply chain [3][23]. - The company has maintained a focus on niche products, such as high-protein Greek yogurt, while also exploring new product lines like drinkable yogurt to cater to evolving consumer preferences [20][21]. Group 2: Consumer Engagement - The company targets a discerning consumer base that values quality and nutritional content, believing that these consumers are the "smartest" in calculating the cost-effectiveness of protein content [18][19]. - The company has adapted its packaging to include bilingual nutritional information to cater to foreign consumers, enhancing accessibility and understanding [3][4]. Group 3: Production and Technology - The company has achieved a significant increase in product shelf life from 28 days to 36 days through advanced technology and high cleanliness standards in production [5][6]. - The company emphasizes the importance of high-quality equipment and processes, investing in superior technology to ensure product safety and longevity [6][7]. Group 4: Market Position and Competition - The company faces competition from private label products but aims to differentiate itself through unique, high-quality offerings rather than competing on price [10][11]. - The company has a strategy of producing differentiated products while allowing for OEM production of basic items, thus maintaining its brand identity [10][11]. Group 5: Financial Outlook - The company has been operating at a loss due to high initial investments in equipment and production capacity but anticipates profitability as sales volume increases [23][26]. - The company has set ambitious sales targets for the year, aiming to double its sales volume, which is expected to lead to profitability [26].