WPP 将葛瑞纳入奥美旗下

Group 1 - WPP Group is undergoing significant restructuring in its global advertising operations, with Grey officially moving under Ogilvy while maintaining independent operations [1][2] - Laura Maness, CEO of Grey, will report directly to Devika Bulchandani, CEO of Ogilvy, indicating a shift in financial reporting relationships rather than a merger [1][2] - The restructuring aims to leverage the strengths of both Grey in brand creativity and AKQA in design and technology innovation [2] Group 2 - The timing of this change is notable, coinciding with the departure of AKQA's founder and CEO, Ajaz Ahmed, who has established a new agency [3] - WPP's broader reorganization includes a recent shift in GroupM's U.S. operations, affecting approximately 45% of employees due to layoffs and the creation of new media management departments [3] - Grey will continue to operate as an independent creative unit within the Ogilvy framework, alongside other brands like David and INGO [3]