INTERIM REPORT OF MARIMEKKO CORPORATION, 1 January–31 March 2025: Marimekko’s net sales in the first quarter grew and operating profit was at a good level

Core Insights - Marimekko's net sales increased by 5% in Q1 2025, reaching EUR 39.6 million, driven by growth in wholesale sales in Europe and retail sales in Finland [6][10][11] - The company anticipates net sales growth for 2025, with a comparable operating profit margin estimated at 16-19% [3][18] Financial Performance - Net sales for Q1 2025 were EUR 39.6 million, compared to EUR 37.7 million in Q1 2024, marking a 5% increase [5][6] - International sales rose by 14%, contributing to 53% of total net sales [5][11] - Operating profit decreased to EUR 4.3 million from EUR 5.1 million, with a margin of 10.8% [5][12] - EBITDA for Q1 2025 was EUR 6.7 million, down from EUR 7.4 million in the previous year [5] Market Dynamics - Retail sales in Finland grew by 9%, but total net sales in Finland decreased by 3% due to lower non-recurring promotional deliveries [11][12] - The company faced challenges from timing-related factors affecting net sales development, particularly in licensing income [6][22] Strategic Initiatives - Marimekko plans to open approximately 10-15 new stores in Asia in 2025, focusing on international growth [20][21] - The company is enhancing its omnichannel retail network, with new store openings and a franchise partnership in Canada [16][17] Future Outlook - The company expects continued growth in international sales, particularly in the Asia-Pacific region, despite uncertainties in the global economy [19][20] - Fixed costs are projected to rise in 2025, influenced by general cost inflation and increased marketing expenses [23]