“联动百城·美荔兴农”专项行动正式启动

Group 1 - The core viewpoint of the articles highlights the increasing consumer interest in lychees as the summer season approaches, with a significant 270% increase in search volume for "lychee" on Meituan compared to the previous month [2] - Guangdong's Maoming City is identified as the largest contiguous lychee production base globally, with the "Chinese Lychee Capital" Gaozhou being the top production area in the country [2] - Meituan has initiated a special action called "Linking a Hundred Cities · Beautiful Lychee Promotes Agriculture," facilitating in-depth exchanges between local lychee enterprises and Meituan's business leaders on product design, cold chain logistics, and market operations [2] Group 2 - Guangdong lychee enterprises are actively promoting the integration of domestic and foreign trade, with digital capabilities, cold chain logistics efficiency, and user recognition of sales platforms being key demands for expanding domestic sales [3] - Meituan is establishing green channels for supporting Guangdong lychee enterprises in areas such as merchant onboarding, operational support, and brand building [3] - The company aims to leverage its "retail + technology" platform advantages to create a comprehensive support system for farmers, helping to develop new products and open new sales channels for lychees [3]