从纯电概念车到终身质保 解码大象转身的“大众方法论”

Core Viewpoint - FAW-Volkswagen aims for a comprehensive strategy that integrates traditional fuel vehicles, electric opportunities, hybrid efficiency, and intelligent experiences, as highlighted by the launch of the ID.AURA electric concept car and smart cockpit at the Shanghai Auto Show [1][3]. Group 1: Product Development and Innovation - The ID.AURA, a compact electric sedan, features a new CEA electronic architecture that seamlessly integrates with AI cockpit and driving assistance technologies, enhancing the brand's sustainable and intelligent capabilities [3]. - The combination of the CMP electric platform and CEA architecture is expected to increase the speed of product development and market launch by over 30% [3]. - FAW-Volkswagen plans to launch 10 new models starting in 2026, covering a range of powertrains including pure electric, plug-in hybrid, range-extended, and fuel vehicles [5]. Group 2: Smart Cockpit and User Experience - The company introduced the self-developed "Comfort Smart Cockpit," which redefines the relationship between users and vehicles by transforming the cockpit into a mobile living space [5]. - The smart cockpit utilizes innovative sound technology, reducing energy consumption by 72% compared to traditional speaker systems, and features advanced connectivity capabilities [5]. - The design of the cockpit reflects FAW-Volkswagen's craftsmanship and traditional advantages in coating technology [5]. Group 3: Customer-Centric Policies - FAW-Volkswagen is enhancing its core competitiveness in quality and service by implementing a "double lifetime warranty" policy for its entire fuel SUV lineup, addressing customer concerns [7]. - The lifetime warranty can save customers between 10,000 to 50,000 yuan in maintenance costs over 15 years, with additional savings on original parts [9]. - The company's approach combines technological advancement with a long-term commitment to customer needs, balancing the transition to electric vehicles with traditional fuel offerings [9].