中华酒载誉2025世界品牌莫干山大会 战略签约新华社瞭望智库

Core Insights - The 2025 World Brand Moganshan Conference was held in Deqing, Zhejiang, focusing on the theme "Brands Make the World Better" [1] - The "Quality • World Reputation" Global Brand Innovation Development Think Tank Forum was successfully held as a key event of the conference [1] Group 1: Strategic Collaborations - China National Wine and Xinhua News Agency's Outlook Think Tank signed a strategic cooperation agreement to launch a high-end interview program and a large-scale research project on the business environment and brand creation [3][12] - The collaboration aims to highlight the mission of national brands and includes notable brands like China Agricultural Bank, China Construction International, Mengniu Group, China Resources Group, and Gree Electric among the "2025 New Quality Brand Creation" excellent cases [3][18] Group 2: Brand Development Insights - Over 200 guests from government, academia, think tanks, international organizations, and various industries gathered to discuss the cultivation and development of new quality brand power [4] - The forum emphasized that innovation is driving the rapid enhancement of Chinese brand influence, with a shift from "cost-performance" to "value output" expected in the next five years [9] Group 3: Brand Building Strategies - The Secretary-General of the China Enterprise Confederation highlighted the need for new perspectives in brand building to stimulate domestic demand and consumption [11] - The forum showcased various practical experiences from Chinese enterprises and local governments, providing rich case studies for brand innovation [11] Group 4: Recognition and Future Plans - The "2025 New Quality Brand Creation" excellent cases were announced, with 20 brands, including China National Wine, recognized for their innovative practices in brand building [18] - Future collaborations between China National Wine and Outlook Think Tank will focus on cultural empowerment, brand upgrading, and global expansion [22]