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全球奢侈品市场寒冬持续 巴宝莉Q4销售额下滑并将裁员18%
BurberryBurberry(US:BURBY) news flash·2025-05-14 08:16

Core Viewpoint - Burberry's fourth-quarter sales decline was less than market expectations, while the adjusted operating profit for the full year reached £26 million, exceeding market forecasts but significantly lower than last year's £418 million [1] Group 1: Financial Performance - The adjusted operating profit for the full year was £26 million, which is higher than market expectations [1] - The operating profit is substantially lower than the previous year's figure of £418 million [1] - The decline in fourth-quarter sales was less severe than anticipated by the market [1] Group 2: Strategic Changes - Burberry plans to cut nearly one-fifth of its workforce as part of its restructuring efforts [1] - The new CEO is attempting to reverse the company's current downturn [1] Group 3: Market Context - The company's efforts to enter the high-end fashion segment have failed amid a global decline in luxury goods demand [1]