Group 1 - The company announced a significant personnel change with Zhou Xinchong appointed as the new General Manager and Executive Director, taking full responsibility for operational management [1] - Zhou Xinchong is a major shareholder and has been involved with the company since 2019, increasing his investment through capital increase and share transfer [1] - The previous General Manager, Wang Juan, resigned due to health reasons, and the Chairman, Du Chunyi, temporarily took over the management role, ensuring stable operations [1] Group 2 - The company is focusing on balancing online and offline business development, emphasizing the importance of offline sales while managing online operations strictly [2] - In 2024, the key account channel (KA channel) is expected to achieve over 150% year-on-year sales growth, with significant breakthroughs in raw tea business anticipated to further enhance profits [2] - The company is advancing the construction of the Mountain Spring Ancient Fermentation project, which integrates production, research, and storage, enhancing technical barriers for its flagship product, Pu-erh ripe tea [2] Group 3 - The company continues to launch key products such as Sheng Tea 001 and Ripe Tea Wujin Laochaotou, and collaborates with Chinese ceramic intangible cultural heritage inheritor Ji Yishun to introduce co-branded products [2] - Following the successful application for heritage status of Jingmai Mountain, the company is deepening brand influence through its "Tea Culture +" strategy [2] - The company held a "Homecoming Journey" event in March 2025, integrating brand development with tea culture inheritance [2]
澜沧古茶新任总经理履新