天猫国际携手NYO3抗衰新品亮相美博会发布抗衰新趋势共建行业标准

Core Insights - The 29th CBE China Beauty Expo highlighted the growing opportunities in the anti-aging market, with Tmall International showcasing its global resource integration capabilities alongside the Norwegian high-end dietary nutrition brand NYO3 [1][3] Industry Trends - The anti-aging market in China is expected to exceed 150 billion yuan by 2026, with oral anti-aging products becoming the primary focus. Antioxidant ingredients are gaining importance, and the demographic of consumers is shifting younger, with those aged 25-30 becoming the main consumer group [3][6] Company Strategy - Tmall International maintains strict brand entry standards, ensuring the authenticity and compliance of cross-border health products. NYO3 has successfully passed these rigorous checks and is recognized as the leading anti-aging brand in Northern Europe [5][6] Product Launch and Performance - NYO3's new product, Ageless, combines various premium ingredients and has achieved a 98% absorption rate. It quickly became the top-selling oral beauty product on Tmall International within its first month of launch [8][10] Consumer Engagement - NYO3 plans to launch a "90-day skin rejuvenation program" during the 618 shopping festival, offering a full refund if customers are not satisfied with the results. This initiative reflects the brand's commitment to understanding and meeting consumer needs [10][11] Global Expansion - NYO3 aims to leverage Tmall's resources for global growth, particularly in the Asia-Pacific region, while adhering to Norwegian production standards. The collaboration is expected to enhance brand reputation and sales, contributing to sustainable growth in the global health industry [13]