外企在中国｜国际会展巨头，在中国发现新机遇

Core Insights - The global exhibition industry is recovering rapidly, with China emerging as a significant growth market for international exhibition giants [1][4] - GL events, a French integrated exhibition company, views China not only as a key market but also as a hub for technology and innovation [1] - The Chinese exhibition industry is characterized by a high degree of professionalism and is increasingly eliminating low-value activities in favor of high-value, specialized events [4] Industry Overview - According to the "China Exhibition Economic Development Report 2024," a total of 3,844 trade exhibitions will be held in China in 2024, covering an exhibition area of 155 million square meters, representing a year-on-year growth of 10.1% [4] - The rapid expansion of the market presents vast opportunities for foreign exhibition companies [4] Technological Integration - The Chinese exhibition industry is becoming a typical scenario for the accelerated implementation of the digital economy, with advanced technologies such as the internet, big data, artificial intelligence, and virtual reality deeply integrated into all aspects of exhibition planning and operations [5] - The industry is equipped with many efficient high-tech tools and solutions that can be replicated in other markets [5] Sustainability Initiatives - The concept of green and low-carbon exhibitions is gaining traction, with a focus on sustainable practices in venue construction, operations, catering, and logistics [6] - GL events is committed to providing advanced, creative, and market-demand-driven green technologies to support low-carbon development in the exhibition industry [6] Future Outlook - Collaboration is seen as a key driver for sustainable development in the industry, with GL events expressing confidence in the future of the Chinese market and a commitment to deepening existing business while seeking new cooperation opportunities [8] - The company maintains close cooperation with Chinese government agencies and enterprises, with plans to further expand and diversify these partnerships [8]