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魏牌全新高山上市,“换汤不换药”还是脱胎换骨?
Nan Fang Du Shi Bao·2025-05-14 10:01

Core Viewpoint - The launch of the new Wei brand high-end MPV models, High Mountain 8 and High Mountain 9, has generated significant interest, with over 18,000 orders placed within a month of their announcement, indicating a strong market response [1][2]. Group 1: Product Details - The High Mountain 8 is priced at 309,800 yuan, while the High Mountain 9 is priced at 353,800 yuan [1]. - Both models are built on a dedicated new energy MPV platform, offering flexible space layouts and smooth handling [1]. - The High Mountain 8 measures 5.28 meters in length with a wheelbase of over 3.1 meters, featuring a 7-seat layout, while the High Mountain 9 is 5.4 meters long with a nearly 3.3-meter wheelbase and a 6-seat configuration [1]. Group 2: Safety and Technology Features - The new models come equipped with the Coffee Pilot Ultra intelligent driving assistance system, which supports over 20 L2+ level functions, including high-speed and urban navigation, memory parking, and automatic emergency braking [2]. - The system boasts a maximum power output of 337 kW, allowing for a 0-100 km/h acceleration in 5.7 seconds [2]. - Additional luxury features include three high-definition screens and a dual-door intelligent refrigerator [2]. Group 3: Market Performance and Challenges - Despite the initial order success, the sales figures for the Wei brand's high-end MPV remain low, with only 5,633 units sold in 2024, highlighting a significant gap compared to competitors in the high-end MPV segment [2]. - The rebranding of previous models has faced skepticism, raising questions about whether the changes are substantial or merely cosmetic [2].