Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey

Group 1 - Redfin has selected Magnite as its preferred SSP to enhance data-driven advertising deals, leveraging Magnite's programmatic technology to connect advertisers with real estate audiences during their home-buying journey [1][4] - Redfin Media connects brands with 46 million upwardly mobile customers at various stages of their buying journey, utilizing a vast network that includes Redfin, Rent.com, ApartmentGuide.com, and WalkScore.com [2] - The partnership aims to deliver national scale and hyper-local targeting in a brand-safe environment, allowing marketers to reach high-value customers through sophisticated intent signals [2][3] Group 2 - Redfin is building its Commerce Media Network to connect high-intent homebuyers and movers with relevant products and services, creating value for both advertisers and consumers [3] - The collaboration with Magnite provides Redfin with scalable and transparent programmatic solutions to activate advertising opportunities [4] - Magnite, as the world's largest independent sell-side advertising company, offers technology for publishers to monetize content across various formats, executing billions of advertising transactions monthly [5] Group 3 - Redfin is a technology-powered real estate company that offers brokerage, rentals, lending, and title insurance services, saving customers over $1.8 billion in commissions since its launch in 2006 [6] - The company operates the 1 real estate brokerage site in the U.S. and Canada, serving approximately 100 markets and employing over 4,000 people [6]