Wyndham and Le Park Concord to Launch 100 Super 8® Hotels Across Saudi Arabia in Landmark 10-Year Deal

Core Insights - The partnership between Wyndham Hotels & Resorts and Le Park Concord aims to introduce the Super 8 brand to Saudi Arabia, addressing the growing demand for affordable lodging as tourism increases under Vision 2030 [2][3][5] Company Overview - Wyndham Hotels & Resorts is the world's largest hotel franchising company, with approximately 9,300 hotels across over 95 countries, focusing on the economy and midscale segments [9] - Le Park Concord is a rapidly growing hospitality group in Saudi Arabia, managing 13 hotels and planning to expand to over 100 properties by 2030 [10] Market Demand - Saudi Arabia welcomed 30 million international tourists in 2024, a 9.5% increase from the previous year, with expectations to reach 150 million annually by the end of the decade [3] - The economy and midscale hotel segments are underrepresented in Saudi Arabia, with only 6% of the hotel pipeline in these categories, indicating a significant supply gap that Super 8 is positioned to fill [5][6] Strategic Development - The first Super 8 hotel is expected to open in 2026, with future locations planned along major highways and in key urban areas such as Riyadh, Jeddah, and Makkah [4] - Properties will feature smart modular construction and eco-conscious designs, aligning with the focus on efficiency and sustainability [4] Competitive Advantage - The partnership combines local insights from Le Park Concord with Wyndham's international standards and the benefits of the Wyndham Rewards loyalty program, which has over 115 million members [6]