Nutri-Grain Raises the Bar on Snacking -- With Nutrition That Works as Hard as You Do

Group 1: Product Innovation - Nutri-Grain is addressing the under-consumption of whole grains among Americans, with a study indicating that consumption is only 39% to 61% of the recommended daily intake [1] - The brand has upgraded its bars to provide better nutrition while maintaining familiar flavors, featuring a hearty texture and a variety of fruity fillings [2] - The new bars are designed to simplify the snack selection process with clear ingredient callouts and an easy-to-navigate layout [2] Group 2: Brand Philosophy - Nutri-Grain aims to support individuals who juggle multiple responsibilities, providing snacks that meet their needs and expectations [3] - The brand emphasizes that "good enough" is more than sufficient for its consumers, aligning with its mission to cater to busy lifestyles [3] Group 3: Marketing and Outreach - Nutri-Grain plans to extend its marketing efforts beyond grocery stores with engaging activations to connect with consumers [4] - The new bars are being rolled out nationwide across all core flavors, with updates available on their social media [4] Group 4: Company Overview - Kellanova, the parent company of Nutri-Grain, is a leader in global snacking and has a legacy of over 100 years, with net sales of approximately $13 billion for 2024 [5] - The company is focused on creating better days and ensuring equitable food access, aiming to positively impact 4 billion people by 2030 [6]