时和荔丰，山海同庆！2025年茂名荔枝嘉年华即将启幕

Core Viewpoint - The "2025 Maoming Lychee Carnival" is set to take place on May 19, 2025, aiming to promote sales, strengthen the industry, showcase culture, and enhance the brand of Maoming lychee [4][5]. Group 1: Event Overview - The carnival will feature a theme of "Harmony and Abundance, Celebrating Together," integrating industry, culture, and tourism [7]. - It will gather representatives from the entire industry chain, experts, cultural figures, and e-commerce influencers to present a new image of "Thousand-Year Lychee Town" [9]. - Various activities such as cultural performances, industry contracts, and consumer benefits will be organized to boost the local economy [9]. Group 2: Cultural and Economic Integration - The carnival will utilize immersive cultural narratives, including traditional puppet shows and modern performances, to highlight the historical significance of lychee [11][12]. - A collaboration agreement will be signed among six parties, including the Guangdong Meteorological Bureau and the Agricultural Rural Department, to support the lychee industry through finance, meteorology, and technology [17]. - The initiative "Ten Thousand E-commerce Selling Lychee" will be launched, partnering with platforms like Taobao and JD to create a dedicated "Maoming Lychee Season" section [20][21]. Group 3: Tourism and Community Engagement - The integration of agriculture, culture, and tourism is seen as a vital pathway for industry upgrading and cultural transmission [31]. - The carnival will distribute "Harvest Celebration Consumption" lychee coupons and "Lychee Town Journey" rural tourism vouchers to stimulate consumer confidence and demand [35]. - Special themed routes will be created to connect various lychee cultural sites, enhancing the visitor experience through performances and local cuisine [37][40]. Group 4: Infrastructure and Experience - The Baqiao Service Area will host on-site experiences during the carnival, designed around lychee culture and modern agricultural practices [50][51]. - A "Lychee Grand Market" will be established at the service area to facilitate the sale of fresh lychee, processed products, and local cuisine throughout the lychee season [55]. - The event aims to deepen the understanding of lychee's historical and cultural significance while providing a platform for local businesses [59].