Qi Lu Wan Bao Wang·2025-05-14 13:26Core Viewpoint - Recent complaints from Li Auto customers highlight a significant discrepancy between the company's promises regarding new vehicle models and the actual upgrades made, leading to collective consumer grievances [1][2][3] Group 1: Customer Complaints - A customer named Mr. Guo accused Li Auto of misleading consumers by stating that the new model would maintain the same core configurations as the old model, prompting many to purchase the older version [1] - The sales team emphasized a statement from a company executive that the new L series would be based on the current model, leading customers to believe there was no need to wait for the new release [1][2] - Following the release of the new L series, customers discovered significant upgrades, including an increase in battery capacity from 42.8 kWh to 52.3 kWh and an upgrade of the air suspension from single-chamber to double-chamber [2][3] Group 2: Legal and Brand Implications - Legal experts suggest that while Li Auto's changes are within the realm of business decisions and do not constitute illegal actions, the company's failure to communicate changes effectively could harm its brand credibility [3] - The lawyer recommended that Li Auto consider compensation negotiations to alleviate tensions and restore consumer trust [3] - Customer service representatives acknowledged the situation and indicated that feedback would be escalated for further communication, although no official response from Li Auto had been received at the time of reporting [3]