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加入新丰味智库!共创大湾区顶流农业IP
Nan Fang Nong Cun Bao·2025-05-14 13:32

Core Viewpoint - The article discusses the establishment of the "Xinfeng Flavor" expert think tank to enhance the quality development of the regional public brand of agricultural products in Xinfeng County, aiming to inject wisdom and energy into modern agricultural development [2][3][36]. Group 1: Expert Think Tank Formation - The Xinfeng County Agricultural and Rural Bureau, in collaboration with Southern Rural News, is publicly recruiting the first batch of expert think tank members [2][3]. - Experts from fields such as brand marketing, food processing, catering culture, standardization, and e-commerce logistics are invited to apply until May 22 [4][5]. - Selection criteria include professionalism (40%), industry influence (30%), and practical experience (30%), with the final list to be announced after public review [5][6][7]. Group 2: Agricultural Development in Xinfeng - Xinfeng County is strategically located as the only county adjacent to the Greater Bay Area in Shaoguan City, with a forest coverage rate of 81.16% and high water and air quality [11][12]. - The county focuses on a modern agricultural system featuring nine major categories, including vegetables, grains, tea, and poultry, with a projected planting area of over 400,000 acres and a vegetable output of 192,200 tons in 2024 [13][14]. - Xinfeng's unique agricultural products, such as tea and mini winter melons, are gaining popularity in the Pearl River Delta and have received numerous national honors [15][16]. Group 3: "Xinfeng Flavor" Brand Development - The "Xinfeng Flavor" brand was established to integrate high-quality agricultural resources in the county, utilizing a "government guidance + market operation" model [24][25]. - The brand aims to enhance its presence through a strategy of brand leadership, technological empowerment, and digital marketing, with plans to participate in the first national county brand competition [29][30]. - Currently, the brand has authorized ten enterprises to use its name for core products, including Xinfeng red tea and Xinfeng Buddha's hand melon [30][31].