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“AI平权”至千元机 星纪魅族找到的差异化路径能否走通?
Mei Ri Jing Ji Xin Wen·2025-05-14 13:49

Core Viewpoint - The smartphone industry is facing challenges due to market saturation and lack of innovation, but the emergence of AI presents new opportunities for manufacturers like Meizu to target underserved segments of the market [1][2]. Group 1: Company Strategy - Meizu, now under Xingji Meizu after being acquired by Geely, aims to leverage AI to differentiate itself in a competitive market dominated by larger players like Huawei and Xiaomi [2][3]. - The company has adopted an "All in AI" strategy, focusing on integrating AI capabilities into its mid-range and entry-level smartphones, particularly the newly launched Meizu Note 16 series [1][2]. - Meizu's approach emphasizes "AI equality," aiming to provide AI functionalities to users who have been overlooked by other manufacturers, such as blue-collar workers and older adults [1][3]. Group 2: AI Implementation - The AI features in Meizu's smartphones are designed to address practical needs, allowing users to perform tasks like ordering food or booking rides with simple voice commands [1][3]. - Meizu's Flyme AIOS 2 operating system has been upgraded to enhance task understanding and execution, enabling users to issue complex commands with minimal input [3][5]. - The company plans to utilize both local processing and cloud computing to deliver AI functionalities, although the reliance on cloud services raises concerns about cost [5][6]. Group 3: Cost Challenges - The implementation of AI in mid-range devices is heavily dependent on cloud services, which incurs significant costs, estimated at 1.2 to 1.5 cents per call to the cloud model [5][6]. - Meizu acknowledges the high costs associated with AI model training and cloud usage but believes that these costs will decrease over time as technology advances [5][6]. - The company is focused on improving user interaction experiences, particularly through voice commands, to enhance the value proposition of its AI offerings [5]. Group 4: Competitive Landscape - Other manufacturers, such as OPPO, Vivo, and Honor, are also integrating AI capabilities into their mid-range devices, which could challenge Meizu's strategy of focusing on cloud-based AI solutions [6]. - The potential for widespread adoption of AI in lower-priced smartphones suggests that Meizu's current path may face increased competition as the market evolves [6].