中新网评：退货率高的板子不该只打消费者

Core Viewpoint - The introduction of the "high refund rate user blocking" feature by an e-commerce platform has sparked significant debate, with supporters arguing it enhances operational efficiency for merchants, while critics raise concerns about potential consumer rights violations and the risk of "big data discrimination" [1][5]. Group 1: Refund Rates and Consumer Behavior - Women's clothing has a persistently high return rate, with live-streamed sales seeing return rates as high as 80-90% due to issues like design, sizing, and product discrepancies [1]. - Some consumers argue that high return rates are not due to unreasonable behavior but rather reflect poor product quality, inaccurate descriptions, or inadequate after-sales service [3]. Group 2: Merchant Perspective - From a merchant's viewpoint, frequent returns, including malicious ones, can lead to increased logistics, labor, and inventory costs, negatively impacting normal operations [3]. - The new feature is seen as a way to filter out "high refund rate" users, potentially improving conversion rates and promotional efficiency in a competitive e-commerce environment [4]. Group 3: Consumer Rights and Fairness - The feature has intensified the imbalance between buyers and sellers, as merchants can filter users while consumers lack a means to identify "high refund rate merchants" [3]. - Some consumers are calling for a reciprocal mechanism that allows them to block merchants with poor product descriptions, inconsistent quality, or high return rates, which could enhance user experience and foster a healthier commercial ecosystem [3][5]. Group 4: Ethical Considerations and Platform Responsibilities - While leveraging big data for service optimization is acceptable, issues of fairness, transparency, and user experience warrant further discussion [5]. - If blocking high refund rate users becomes a standard practice, it may lead to a negative cycle where legitimate return behaviors result in consumers being flagged and subsequently blocked [5]. - E-commerce platforms should address root causes, such as improving product quality checks and penalizing false advertising, rather than shifting the burden onto consumers [5].