比音勒芬：持续发力多品牌运作

Group 1 - The company achieved a total revenue of 4.004 billion yuan in 2024, representing a year-on-year increase of 13.24%, while the net profit attributable to shareholders was 781 million yuan, a decrease of 14.28% compared to the previous year [1] - The decline in net profit is primarily attributed to the company's investment in building the KENT&CURWEN brand and increased advertising expenses [1] - The company has adopted a multi-brand strategy, incorporating international brands KENT&CURWEN and CERRUTI1881 into its portfolio, alongside its own brands, to enhance its high-end, youthful, and international positioning [1][2] Group 2 - As of the end of 2024, the company operates 1,294 retail stores, with a net increase of 39 stores over the past year, in line with its strategic planning and channel expansion [2] - The company has maintained its position as the leading brand in the professional golf apparel market for eight consecutive years, with its T-shirt products achieving the highest market share for seven consecutive years from 2018 to 2024 [2] - The company is focusing on digital transformation to enhance operational efficiency, establishing a new retail system that covers major e-commerce platforms and implementing AI technology in product development and planning [2] Group 3 - The company plans to continue its multi-brand development strategy to meet the diverse needs of different consumer groups and aims to build a globally recognized high-end apparel group [3] - Industry analysts expect that the steady expansion of the main brand and the rapid growth of sub-brands will continue to contribute to the company's performance in the medium to long term [3]