GAC GROUP(601238) Di Yi Cai Jing·2025-05-14 15:15Core Viewpoint - GAC Group is transitioning from a traditional separation of research, production, and sales to a more integrated operation model for its self-owned brands, aiming to enhance competitiveness against joint venture brands and increasing competition from domestic brands [1][2]. Group 1: Reform and Development Strategy - GAC Group has initiated a comprehensive reform in its self-owned brand marketing since January, focusing on integrating its research and development (R&D) capabilities [1]. - The restructuring of the R&D system includes five key components: product division, styling design institute, vehicle development research institute, platform technology research institute, and supporting functional departments, forming a "market + technology" product development model [1][2]. - The goal is to achieve a sales target of 2 million units for self-owned brands by 2027 [1]. Group 2: R&D Efficiency and Product Strategy - The new end-to-end development process, termed "insight-demand-development-delivery," will reduce the product development cycle from 26 months to 18-21 months and lower R&D costs by over 10% [2]. - In Q1 2023, GAC Group's total sales were approximately 371,200 units, a year-on-year decline of 9.42%, with new energy vehicle sales at about 66,800 units, down 6.46% [2]. - GAC Group plans to launch 16 new and modified models over the next three years, increasing the number of models from 17 to 32, covering a price range of 60,000 to 300,000 yuan [2]. Group 3: International Expansion - GAC Group is launching the ONE GAC brand and plans to enter over 100 countries and establish more than 1,000 outlets in the next three years [3]. - The company aims to create a product matrix of "fuel + multi-energy + pure electric" for overseas markets, introducing nine new models and adopting a localized strategy tailored to specific market needs [3]. - GAC has confirmed plans for localized production in Brazil and will establish a research center there, focusing on flexible fuel technology, clean energy, electrification, and smart technology [3].