Warner Bros. Discovery revives HBO Max branding in bid for more subscribers

Core Insights - Warner Bros Discovery is rebranding its streaming platform back to HBO Max, aiming to leverage the iconic HBO brand to drive subscriber growth internationally [1][9] - The rebranding signifies a commitment to delivering unique and premium content, with HBO known for critically acclaimed series like "Game of Thrones" and "The Sopranos" [2][4] - The decision to drop HBO from HBO Max in 2023 faced backlash, prompting the company to revert to the original branding to enhance viewer retention and appeal [5][7] Subscriber Growth and Strategy - Warner Bros Discovery reported a total of 122.3 million streaming subscribers as of the January-March quarter, with expectations to exceed 150 million by the end of 2026 [9] - The company has expanded its streaming service to over 70 countries and plans to launch in the UK, Ireland, Italy, and Germany, indicating a strong focus on international growth [9] - The success of shows like "The White Lotus" and "The Pitt" contributed to the increase in subscribers, highlighting the importance of high-quality content in attracting and retaining viewers [9]