Core Insights - Laird Superfood has launched six new Organic Mushroom Powders, including two blends: Calm & Relaxation and Focus & Memory, aimed at enhancing wellness through functional ingredients [1][2][3] - The new products build on the success of the original Organic Performance Mushrooms blend introduced in 2019, which made adaptogens accessible for daily use [3] - All mushroom powders are organic, full-spectrum, and made in the United States, free from fillers or processing aids, and can be incorporated into various beverages [3][4] Product Details - Calm & Relaxation Mushrooms: A blend of reishi, lemon balm, and ashwagandha designed to manage stress and support mood balance [7] - Focus & Memory Mushrooms: Contains lion's mane, L-theanine, and coffee berry to enhance memory, focus, and provide calm energy [7] - Organic Lion's Mane: Supports memory and cognitive function [7] - Organic Reishi: Traditionally used for immune support and stress reduction [7] - Organic Turkey Tail: Promotes gut health and overall wellness [7] - Organic Oyster: A nutrient-dense superfood for overall wellness [7] Company Background - Laird Superfood was founded in 2015 by Laird Hamilton and Gabby Reece, focusing on minimally processed superfood products that support active lifestyles [8] - The brand has expanded its product line from superfood creamers to include instant lattes, coffees, bars, and prebiotic daily greens [8] - The company emphasizes simple ingredients and aims to fuel consumers from morning to night [8]
LAIRD SUPERFOOD® EXPANDS FUNCTIONAL MUSHROOM PRODUCT LINE AS CONSUMER DEMAND FOR ADAPTOGENS INCREASES