Expedia Adds APIs to B2B Platform to Help Build Travel Packages

Core Insights - Expedia Group has enhanced its B2B segment, Private Label Solutions, by introducing new APIs that facilitate the creation of travel packages for partners [1][3] - The new offerings include access to rental cars, bookable experiences, trip protection insurance, and air travel, aiming to provide an all-in-one booking experience [1][2] B2B Segment Developments - The Car API will provide access to vehicles from 110 brands across 190 countries and territories, while the Activities API will offer 170,000 bookable experiences globally [2] - The Insurance API will enable partners to offer trip protection during the booking process, and the Air API will integrate air travel with lodging and car rentals [2][3] - A new Reservation Management API has been introduced to assist hoteliers with bookings, management, data recovery, payments, and enhancing traveler experience [3] Marketing and Advertising Innovations - Expedia Trip Matching, set to launch in early June on Instagram, will allow travelers to share travel-related content and receive customized itineraries and travel tips [4] - Expedia Group Advertising has introduced tools for travel advertisers to co-create shoppable travel content and utilize first-party data to target high-intent audiences [4] Growth and Partnerships - The Private Label Solutions segment collaborates with over 60,000 partner firms, including airlines, banks, and travel agencies, to integrate Expedia offerings into their consumer-facing operations [5] - B2B operations have been among Expedia's fastest-growing segments, with revenue increasing by double-digit percentages last year [6]