YouTube announces Gemini AI feature to target ads when viewers are most engaged

People walk by a YouTube logo as Google celebrates the 20th anniversary of the first video uploaded to YouTube, at the company's corporate headquarters in San Bruno, California, on April 23, 2025.YouTube on Wednesday announced a new tool that will allow advertisers to use Google's Gemini AI model to target ads to viewers when they are most engaged with a video. The artificial intelligence feature, called "Peak Points," identifies times when videos receive elevated levels of viewer attention and packages ads ...