部分车企夸张宣传频翻车 整改和规范来了

Core Viewpoint - The automotive industry is facing scrutiny over exaggerated marketing claims and misleading advertisements, which can lead to consumer dissatisfaction and potential legal repercussions [1][5][12]. Group 1: Marketing Practices - Some automotive companies are investing heavily in marketing to attract consumers, but this has led to instances of exaggerated claims about new features and performance [1][6]. - The case of Xiaomi's SU7 Ultra highlights how misleading marketing can result in consumer backlash when the actual product does not meet advertised expectations [3][4][5]. - Other companies, such as SAIC Roewe, have also faced criticism for unrealistic promotional content that does not align with safe driving practices [6][10]. Group 2: Legal and Regulatory Implications - Misleading advertisements can trigger multiple legal responsibilities for automotive companies, including potential fines and contract breaches [5][12]. - The Ministry of Industry and Information Technology (MIIT) has begun addressing the issue of exaggerated and false advertising in the automotive sector, emphasizing the need for compliance with advertising laws [12][13]. - Companies are encouraged to establish rigorous content review mechanisms to ensure that all promotional materials are accurate and compliant with regulations [8][12]. Group 3: Consumer Expectations and Industry Response - Consumers are increasingly aware of the discrepancies between marketing claims and actual product performance, leading to a demand for transparency and accountability from automotive brands [4][5]. - The automotive industry is urged to adopt a more responsible approach to marketing, ensuring that all claims are substantiated by thorough testing and validation [13]. - There is a growing recognition that maintaining long-term brand reputation is more important than short-term marketing gains, prompting companies to reassess their promotional strategies [8][12].