Core Insights - The 2025 Shenzhen International Optical Fair is set to take place from June 25 to 27, focusing on smart innovation in the eyewear industry [1][2] - The event aims to inject strong momentum into the high-quality development of the eyewear industry, marking a shift towards an intelligent interactive era [1] Industry Overview - The 2024 fair featured 154 exhibitors showcasing cutting-edge technologies and products, attracting approximately 17,000 professional visitors and generating intent orders worth 40 million yuan [1] - The 2025 fair will expand to 15,000 square meters with over 300 participating companies, expecting to draw more than 50,000 professional attendees [2] Exhibition Highlights - Nine specialized exhibition areas will cover the entire industry chain, including a brand zone, vision health technology zone, and a smart eyewear and wearable technology zone [2] - The event will showcase the integration of AI, AR/VR technologies with the eyewear industry, allowing attendees to experience how smart wearable devices can transform daily life [2] Event Structure - The fair will adopt a "1+1+5+8" innovative framework to create a diverse communication ecosystem, featuring a comprehensive display of industry innovations and immersive exhibition experiences [2] - Five thematic seminars will address hot topics such as wearable technology innovations and brand internationalization strategies, with participation from government leaders, experts, and media [2] Audience Engagement - The event will implement a "dual-line parallel, global linkage" strategy for audience organization, targeting domestic and international professional groups through various media platforms [3] - Notable international buyers and domestic industry leaders have confirmed their participation, enhancing the event's vibrancy and international appeal [3] Strategic Importance - The fair emphasizes the theme of "traditional eyewear + smart wearables" and aims to build a high-end communication platform with an international perspective [3] - The event is positioned as a significant moment for the intelligent transformation of the eyewear industry, contributing to the sector's high-quality development [3]
2025深圳国际眼镜业博览会6月启幕