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品牌全新升级 2025首届美好生活博览会正式启动
Xin Lang Cai Jing·2025-05-15 01:01

Core Viewpoint - The "2025 First Good Life Expo" will be held from June 27 to 29, 2025, in Beijing, transforming from the previous "2025 First Export to Domestic Sales Commodity Expo" to focus on enhancing consumer experiences and promoting the globalization of Chinese brands [2]. Group 1: Event Overview - The expo aims to integrate the entire supply chain, including production, supply, sales, and services, to create a platform that enhances consumer spending and supports the transition of "Chinese manufacturing" to a global brand strategy [2]. - The event is co-hosted by major e-commerce platforms such as Alibaba, JD.com, Pinduoduo, and Douyin E-commerce, leveraging their resources to break industry barriers and gather diverse forces [2]. Group 2: Unique Features - The expo will feature a 15,000 square meter exhibition area designed for experiential consumption, combining daily shopping, digital entertainment, and healthy living [3]. - A direct connection platform will be established for brands to reach consumers, integrating online and offline experiences through social live streaming and collaboration with major e-commerce platforms [3]. - A dedicated procurement area will facilitate B2B interactions, bringing together e-commerce platforms, supermarkets, and brand buyers to enhance transaction effectiveness [3]. - The marketing strategy will focus on content creation, leveraging media and influencers to generate consumer engagement and discussions around new consumption trends [3]. - Collaboration with government departments and industry associations will create a new consumption display platform, maximizing policy and market synergies [3]. Group 3: Strategic Goals - The expo aims to set a benchmark for both industry and consumer upgrades, facilitating the transition from a manufacturing powerhouse to a brand-driven economy [3]. - The four-dimensional empowerment strategy includes products, brands, channels, and services to accelerate high-quality development in the domestic market [3].