携宠出游“它经济”崛起 “毛孩子”也有自己的“诗和远方”

Core Insights - The pet industry in China is projected to reach a market size of 300.2 billion yuan by 2024, with the urban dog and cat population exceeding 120 million, indicating a significant growth opportunity in the "pet economy" [1] Group 1: Market Trends - The demand for pet-friendly travel services is increasing, with airlines like Air China, China Southern Airlines, and Hainan Airlines offering pet transport services, including "pet-friendly" cabin options [2][4] - The search volume for pet-friendly accommodations has surged by approximately 60% in Q1 2024 compared to Q4 2023, reflecting a growing trend in pet-friendly travel [2] - The introduction of pet-friendly days at attractions, such as the "Pet-Friendly Day" at Zhengzhou Ocean Park, signifies a shift from strict no-pet policies to more inclusive practices [3] Group 2: Travel Innovations - Companies are actively developing pet travel experiences, with initiatives like the first pet charter flight to Thailand and projects that allow pets to explore various regions in China [4][5] - The "Bring Pets to China" project has seen high customer retention rates, indicating strong interest in pet-centric travel experiences [4] Group 3: Urban Development - Cities like Shenzhen and Shanghai are advancing towards becoming "pet-friendly cities," implementing policies and infrastructure to support pet owners [7][8] - The establishment of pet-friendly areas in public spaces, such as parks and hotels, is becoming more common, enhancing the overall experience for pet owners [8]