Chan Ye Xin Xi Wang·2025-05-15 01:33Core Viewpoint - The Chinese community sports industry has entered a new stage of high-quality development, characterized by accelerated facility network formation, innovative service model upgrades, and deep integration of the industrial ecosystem. The dual drivers of policy dividends and consumption upgrades have led to increased investment activity in the industry, with an expected investment amount of 19.596 billion yuan in 2024, representing a year-on-year growth of 14.73% [1][13]. Industry Overview - Community sports primarily serve community residents, utilizing community spaces and resources to organize sports activities that meet fitness needs, promote physical and mental health, and enhance community cohesion. It can be categorized into fitness-oriented, competition-oriented, and comprehensive service community sports [2]. Industry Development History - The development of the Chinese community sports industry has gone through four stages: 1. Spontaneous formation (1986-1995) 2. Government promotion (1995-1997) 3. Accelerated development (1997-2008) 4. Rapid development (2008-present) [4][5][6]. Industry Status - The community sports industry is experiencing high-quality development, with significant features such as accelerated facility network formation, innovative service model upgrades, and deep industrial ecosystem integration. The government has emphasized building a higher-level public service system for national fitness [13]. Industry Chain - The upstream of the community sports industry chain includes sports venue and facility construction, sports goods and equipment manufacturing, event IP and content production, and professional talent training. The midstream focuses on community sports service operations, while the downstream serves community residents and sports enthusiasts [8][9]. Key Enterprises - The competitive landscape of the community sports industry is characterized by the coexistence of diverse entities and gradually increasing market concentration. Leading companies like Zhongti Industry and Lisheng Sports leverage their financial and resource advantages to expand market share through brand chains and digital platforms [15][17]. Industry Development Trends 1. Policy and Technology Dual Drive: The community sports industry is accelerating towards smart and digital directions, with government policies promoting the construction of digital fitness service platforms and integrating advanced technologies like AI and IoT [21]. 2. Diversified Service Scenarios: Community sports services are evolving from single fitness functions to a composite ecosystem that includes health management, social interaction, and commerce, driven by rising health demands [22]. 3. Market Penetration and Regional Balance: Policies are increasingly favoring third- and fourth-tier cities and rural areas, becoming new growth points for the community sports industry, with a goal of achieving over 95% coverage of community sports facilities by 2025 [23].